One can certainly track that the first-ever footprints of E-commerce dates some forty plus years back and were being marked by an English inventor and entrepreneur, Michael Aldrich. From then to till now, i.e., in the early 21st century, we have observed the widespread use of the internet and thereby the e-commerce websites. People are certainly loving the notion of shopping right from their couch’s comfort and in effect to which, a brand-new report published by U.S. Department of Commerce figures showcased the ever-growing demand of the e-commerce industry. According to the report of first-quarter sales of 2021 in the United States, e-commerce has bagged a whopping 39% increase in sales of all apparel sales in the U.S. 

The jump in figures significantly implies that even though the pandemic is well over, our shift towards digitization was irreversible, and the fact that this change is benefitting not only customers or retailers but also to other domains, i.e., the supply chain management, R and D department, designing, etc., in terms of employability, productivity, and profitability. 

One most highlighting factor here is the ease with which online shopping is being conducted from a customer’s point of view. Also, the variety of products and fits availability and the way these e-commerce websites like Amazon have adopted the customer-centric approach by introducing various options like quick delivery or scheduled delivery to further make it convenient and hassle-free, has adhered the customers. 

E-commerce has a long way to go as predicted by pundits, the more we as customers get used to it, the more dynamic approaches will be taken into consideration. Although it cannot outsmart the in-person shopping experience as for all the advantages it has but users do like to have a quick check to the online options available for the same product. And for all these reasons fusion comes into place and that’s what is going to rule in coming years. 

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