Fashion

Social Media in the Fashion Industry

Social media platforms have become the cornerstone of most fashion house’s marketing strategy. Smart businesses recognize just how prevalent social media is in the lives of their customer base. In 2019, there are 3.48 billion users on social media. The average social media user has 7.6 active accounts. On top Read more…

By thefashionetwork, ago
Fashion

The Future of the Fashion Industry

While it is difficult to predict the future, one thing is clear: the fashion industry is rapidly evolving, particularly when it comes to customer expectations and the emerging possibilities that come with new technology. Tech is influencing all areas of fashion, from the design process to the moment a piece Read more…

By thefashionetwork, ago
Fashion

Not-To-Miss Fashion Trade Shows of 2016

Trade shows are the epicenter of the fashion world, bringing together up-and-coming designers, established designers, fashion buyers and sellers, and others in the industry—all in one place. If you’re a retailer looking to bring the latest trends to your store, a wholesaler looking to connect with potential buyers, or even Read more…

By thefashionetwork, ago
Fashion

Licensing in the Fashion Industry

There’s more to fashion than celebrity trends, runway shows, and new season rollouts. The industry is an economic staple of the North American economy, and fashion licensing is a growing segment. At 13.7% of total revenues, licensing produces an estimated $770 million in royalties. Based on that indicator, it is Read more…

By thefashionetwork, ago